Partner
Each engagement is structured around the work.
West Coast Foods may work for payment, equity, or a negotiated blend depending on scope, timing, risk, product market, brand opportunity, and the value created.
No flat template for serious founder work.
Partnership starts with a clear scope. From there, the contract defines responsibilities, compensation, decision rights, deliverables, and the outside resources needed to complete the work.
The point is to make the partnership structure understandable before the contract conversation begins: what work is being done, who owns which responsibilities, and how compensation reflects both effort and upside.
Process
A plain-language path.
Intake
Understand the product, company stage, current constraints, and desired outcome.
Scope
Define the work and decide what WCF handles directly or through retained partners.
Structure
Negotiate payment, equity, or blended compensation by contract.
Execute
Move through agreed work orders with clear ownership and commercial accountability.